1797 was developed as a premium menswear concept built around understated tailoring, quality materials and a strong attention to detail.

I was involved in shaping the visual and product expression of the brand, working across garments, artworks, labels and trims as well as the styling and presentation of the collections.

The ambition was to create something elevated but wearable — contemporary menswear with a quiet confidence rather than obvious luxury.

Design Manager · Brand Development · Product Design · Artworks · Labels & Trims · Styling