The WHYRED collections explores timeless menswear staples through a refined lens, combining casual, handwritten aesthetics with clean, updated silhouettes. Designed with a strong focus on clarity and cohesion, the collection highlights value-adding details and carefully considered logos and labels.

Rooted in Scandinavian minimalism, the pieces are designed for everyday wear, yet elevated through thoughtful fabric choices and contemporary cuts. Full-bodied materials lend a premium feel and bring depth, texture, and character to the overall expression. Attention to execution and detail has been a key priority throughout the process.