AI! Is it Skynet, or your friend? Maybe both, if you ask me. But since it’s here and still seems pretty friendly, you might as well use it.

My way of incorporating it into the creative process is pretty simple, yet very rewarding. Since (in my humble opinion) AI will never develop a sense of taste or detail like a human being, I still leave that part up to my “meatloaf” at the top.

But when it comes to presenting the idea to others (all those numbers guys without imagination), I leave it to AI. Making a presentation like the one below not only visualizes the product you have in mind, it also makes it possible to save some of the costs around sampling.

And that, my friend, will make you the numbers guys’ favorite.

In the below two examples I used the same sketch with slight allterations and using diffrent materials to highlight the benefit with using AI in this way.